How Ruth Works

$

1. Fund Your Account

Instantly deposit money into your Ruth account.

Leverage+YouS&P 500

2. Ruth Invests for You

Ruth provides leverage and invests the total in the S&P 500.

More Exposure

3. Increase Your Market Exposure

Your investment combined with the leverage provided by Ruth provides the optimal portfolio balance and the opportunity to supercharge your S&P investment.*

*Subject to market performance.

100+/20 is the new 80/20.

The optimal portfolio balance for the long-term investor includes having exposure to the American market equal to at least the entire value of your portfolio, while still saving and preparing for rainy days, houses, and having a family.

Why Ruth Is Unique

Ruth sits between two broken options: underexposure and speculation.

Too little

Underexposure

Playing it too safe means missing out on the market's long-term growth potential.

Just right

Long-term leverage without risk of frequent margin calls. Institutional-grade tools made accessible to you.

Too risky

Speculation

High-risk bets and day trading. Volatility decay and margin calls destroy returns.

Not day trading. Not speculation. Long-term wealth-building.
Ruth is built for people who believe in long-term investing but want access to tools reserved for institutions.

Frequently Asked Questions

A long-term path, built for you.

Join the early access waitlist and we'll be in touch the moment Ruth opens.

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